I like these better than most. Outside the fact that, yes, it is hemp, and has hemp properties, I believe that the product line goes down smooth. It taste good, it has good texture, and most of all, it is enjoyable. It's not like a Cliff Bar, where the goodness is hidden in the contents. This is a real joy to munch on, and it absolutely makes your nervous system settle down. It's the spot before the high that you want to be in, in order to function with a sharp mind and not be stupid. Stupid is good sometimes, but this allows for focus and reasoning to exist at the same time.